Rockpool is an independent firm dedicated to creating tax-efficient investment opportunities for individuals through private investment. They wanted to deepen their online presence to attract investors by projecting the ethos, vision and genuinely unusual and out-there structures of the firm.
Our remit was to produce a series of investment service explainers to get technical people to feel approachable, whilst making their brand come off as recognisable and authentic.
We devised and filmed a suite of six engaging explainers. We used a journalistic approach, which showcased technicians and investment managers at their workplaces, projecting the ethos and vision, team calibre and unusual structures of the PE firm. Focusing on a human touch allowed the experts to give clear explanations of what they did.
This was a two-day shoot, five days' edit, and two days' pre-production. We brought these videos to life with imaginative visuals that embraced the firm's new look.
Reveal the good you do and watch the benefits flow in. Brighter reputation, increased sales, team confidence and a more human brand. Take a deep dive into the whole process.
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